Light Up 7Social media marketing
7-Eleven Social Media Marketing
Social media marketing for 7-Eleven Malaysia, by Light Up 7.

- Client
- 7-Eleven Malaysia
- Company
- Light Up 7
- Type
- Social media marketing
The brief
Keep content fresh for an audience that already knows 7-Eleven well, build excitement for new products, and join the right trends at the right time.
What we did
Reintroducing Malaysia's favourite convenience store with regular content, launch moments for new offerings, livestream game events and an AR game for Chinese New Year.
- Content strategy
- Social media management
- Live video engagement
- Creative execution
- 360 digital marketing
The result
An engaged audience and a steadily growing following.
22,401+Accounts reached, first livestream
23,622+Livestream comments
250+CNY AR game entries
Gallery






Event management agency
Video production agency